Objective: Launch a brand for a young, goal-oriented audience that offers daily–functional beverages
delivering targeted benefits made by GNC.
Solution: A modern brand name that is inspired from the word emoji. A conversational tone and voice.
A visual aesthetic that is modern, personable and bold like the target customer.
Creative Director & Packaging Designer: Jim Bolander
Photo Art Director & Lead Designer: Nick Verbene
Copywriters: Stephanie Pelch & Matthew Dull
Brand Manager: Steve Rock
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