PROFESSIONAL EXPERIENCE

GNC HOLDINGS, INC.
Art Director: Global Brand & Packaging
April 2016-Present

• Lead the creation and implementation of GNC’s private portfolio of global brands through relevant and distinctive branding, product packaging, omni-channel marketing, content, and strategy
• Manage internal and external designers, copywriters, illustrators, and production artists
• Work with organizational leads to rollout cross-functional toolkits and processes for brand updates and new product launches
• Work with brand managers to obtain new B2B partners including and not limited to Hershey, Disney and Walmart
• Create marketing assets with professional athletes, celebrities and social influencers

DICK’S SPORTING GOODS
Senior Creative & Digital Designer
September 2013-April 2016

• Collaborate with internal creative teams and other business units to develop seasonal category and brand campaigns
• Responsible for executing web pages, emails, direct mail and store signage
• Plan, direct and manage photo and video shoots used to support online and print content
• Appointed by Creative Director to facilitate digital educational classes
• Personally, asked by colleagues to mentor and discuss personal growth/goal setting

THE VERB AGENCY
Contract Art Director
March 2013-August 2013

• Implement the grand opening of the Field & Stream retail store from DICK’S SPORTING GOODS
• Collaborate with copywriters, other art directors and client to develop the launch campaign, store signage, web content and loyalty program

GATESMAN+DAVE
Contract Visual Designer
June 2013-August 2013

• Wireframe, design and test websites using a combination of waterfall and agile processes
• Work with Creative Directors to develop B2B decks for new business ventures

ECHO STRATEGIES
Art Director & Design Thinking Strategist
July 2011-July 2013

• Develop cognitive, strategic and practical design thinking processes and methodologies
• Design marketing materials for Catalyst Connection, Bayer, Heinz, Highmark, Philips, Thoughtform Design, Kennametal and Westinghouse
• Conducted in-depth study with Carnegie Mellon and Pittsburgh Technology Council on companies who are contributing to the creative growth and innovation

EDUCATION

LA ROCHE UNIVERSITY
Bachelors of Science in Graphic Communication and Design

• Personally, offered by the university the Resident Assistant position and was rehired every year
• University president’s achievement award nominee
• Student elected AIGA design president