Objective: Re-brand BEYOND RAW packaging and launch marketing campaign to reengage with existing and gain new ones
Solution: Connect the science behind the products to the consumer mindset and drive.
Sales grew immediately after this re-brand and launch with sales surpassing $100 million-dollars in the first 3 months.
Sr. Creative Director: Scott Lenz
Creative Director & Packaging Designer: Jim Bolander
Creative Director: Stacy Cabanilla
Photo Art Directors: Newbear Lesniewski & Nick Verbene
Copywriter: Newbear Lesniewski
Designer: Nick Verbene
Photographer: Dan Root
Videographer & Post Production: Animal VFX
Agency Partner: McKinney
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