Objective: Launch a tastey & healthy blondie dessert snack in GNC's private label brand, GNC TOTAL LEAN.
Solution: For this packaging design, my team and I utilized the aesthetic of existing snacks in TOTAL LEAN
but introduced more color and taste appeal.
Creative Director: Jim Bolander
Packaging Designer, Art Director, Designer: Nick Verbene
Copywriter: Stephanie Pelch
Brand Managers: Courtney Ionati
Flavor & Blondie Illustration: Ben Garvie
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