Objective: Launch a 2019 brand campaign for GNC AMP that continues to build brand equity and relevance in the marketplace.
Solution: My team and I created a brand campaign that showcased AMP's target audience and told them a story that
inpires them to overcome every obstacle.
Creative Director: Jim Bolander
Photo Art Director & Designer: Nick Verbene
Copywriter: Meghan Flanagan
Photographer, Videographer & Post-Production: Frank Walsh