Objective: Use community foundation "Sports Matter" as a marketing vehicle.
Solution: Celebrate the native american heritage that started the sport of lacrosse.
Feature and tell the stories of financially troubled lacrosse teams in the Akwesasne Mohawk Territory.
Creative Director: Ady McKenna
Photo Art Directors: Nick Verbene & Katie Smerick
Copywriter: Breyden Howell
Photographer: Gary Bogdon
Agency Partner: Account One
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