Objective: Launch an extreme-dosed pre-workout in GNC's hardcord private label brand—BEYOND RAW.
Solution: My team and I created a product name that would give us permission to redefine "Xtreme".
By leveraging "X" through our voice and as a visual thread we were able to develop a product identity
that gave customers a new pre-workout Xperience.
Creative Director: Jim Bolander
Packaging Designer, Art Director, Content Animation: Nick Verbene
Copywriter: Matthew Dull
Brand Managers: Anthony Mizano & Jack Ciampi
Photo & Videographer: Frank Walsh
Video Post-Production: Formaly Known As Media Company
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