Objective: Launch a 2019 brand campaign for BEYOND RAW that continues to build brand equity and relevance in the marketplace.
Solution: My team and I created a brand campaign that was about celebrating the moments that make BEYOND RAW athletes who they are.
These are the moments that no—one in the crowd will see. The moments that put them in the spot light.
Creative Director: Jim Bolander
Photo Art Director & Video Editor: Nick Verbene
Copywriter: Meghan Flanagan
Photographer & Videographer: Frank Walsh