Objective: Launch a greens performance powder in GNC's private label brand, GNC AMP.
Solution: Leverage the existing visual equity of GNC AMP and create a "Greens" category in the
brand's product architecture. This will allow future greens products to enter the brand in the design and
look visually connected when cross-selling other AMP products.
Creative Director: Jim Bolander
Packaging Designer, Art Director, Designer: Nick Verbene
Copywriter: Matthew Dull
Brand Managers: Anthony Mizano & Jack Ciampi
Photographer: Ashely Rose
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