Objective: Re-brand GNC AMP packaging and launch marketing campaign to reengage with existing and gain new ones.
Solution: My team and I introduced a packaging re-brand that modernized GNC AMP while amplifing the proven product benefits.
The campaign was focused on telling specific goals and an athlete/training mindset.
Creative Directors: Jim Bolander & Stacy Cabanilla
Packaging Designer: Jim Bolander
Photo Art Directors: Nick Verbene & Newbear Lesniewski
Designers: Nick Verbene & Shane Patnesky
Copywriter: Newbear Lesniewski
Photographer & Videographer: Gary Copeland
Post production: Animal VFX
Back to projects