Objective: Launch a ingestible women's beauty brand made by GNC.
Solution: Remind women where beauty comes from. My team and I created a brand name and a timeless visual aesthetic that
shines bright and radiats beauty from within.
Creative Director & Packaging Designer: Jim Bolander
Photo Art Directors: Nick Verbene & TJ Ladner
Designer: Nick Verbene
Copywriter: Stephanie Pelch
Brand Managers: Mary Milstead
Photographer, Videographer & Post-Production: Andrew Batista
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