Objective: Modernize GNC PRO PERFORMANCE packaging design.
Solution: My team and I had fun exploring close-in and out-of-box design options for this update. It was
decided to keep the redesign close-in with some fresh adjustments which included a heritage claim
and stronger flavor callouts to name a few.
Creative Director: Jim Bolander
Packaging & Content Designer: Nick Verbene
Copywriter: Matthew Dull
Brand Managers: Anthony Mizano & Jack Ciampi
Flavor Illustration: Ben Garvie
Photographer: Ashely Rose
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