Objective: Launch a global—GNC branded, protein drink.
Solution: Our team ideated a product name that translated and cleared legally on a global level while leveraging
equity of GNC. With little time and budget—I was able to source stock imagery and create a distinctive, flavor centric
packaging design that stood out in a ultra competitive drink market.
Creative Director: Jim Bolander
Packaging Designer: Nick Verbene
Copywriter: Stephanie Pelch
Brand Managers: Gustav Sahani & Azadi Siemens
Flavor Imagery Credit: Shutterstock